Organic blog traffic can be incredibly difficult to come by, especially if you’re working within a competitive niche. Our Discussion is about how to boots your blog organic traffic.
According to Neil Patel, consistent content creation is the cornerstone of any successful site. Driving traffic through content seems like a no-brainer; however, how do we can ensure that our traffic is optimized? If you’re struggling in terms of organic traffic and SEO, what can you realistically do to turn your luck around?
Thankfully, there are many tools available to help us drive traffic to our blogs and make sure that our site looks good in the eyes of Google. Arguably one of the most utilized tools for bloggers, recommended by Patel himself, is the YoastWordPress plug-in.
In short, Yoastanalyzes your site to ensure that it’s ticking all of the right boxes in terms of what search engines want, including:
• Optimizing title tags and meta descriptions for Google
• Analyzing the readability of your content for readers and search engines
• Figuring out the effectiveness of your keyword placement and density
Patel himself notes that you can’t always expect to get everything right with your site’s content; however, your site should strive to have approximately 75% of what Yoast is looking for before hitting “publish.”
If you’re looking to fix up your site’s future content, consider the following quick SEO fixes inspired by Yoast to make sure your posts are optimized to readers and search engines alike.
Diversify Your Keywords
It may be tempting to go for the same keyword over and over in an attempt to dominate a single search term; however, it’s more prudent to go after more keywords in order to diversify your blog’s content.
For example, newbie bloggers should start by focusing on long-tail keywords which you can realistically rank for sooner rather than later. The fact is that bigger blogs may ignore such keywords because they have bigger fish to fry, so to speak. Regardless, long-tail keywords can attract highly targeted traffic and build a foundation for more competitive phrases.
While marketers may have been obsessed with keyword density in the past, Google now wants to ensure maximum readability for users rather than encourage keyword-stuffing. Yoast recommends between 0.5% and 2.5% keyword density, which is significantly lower than the 4.5% utilized years ago.
Regardless of what phrases you’re targeting, keep the following in mind regarding keyword density:
• Excessively spamming keywords could signal your site as spam to search engines
• Using keywords too often may have a negative impact on the readability of your content
• Instead of being laser-focused on a single keyword as noted above, diversification of your keyword targeting will ultimately prevent you from spamming users
In other words, try to let your keywords appear naturally in your content rather than try to shoehorn them in for the sake of SEO.
Building links is incredibly important for SEO as the more links we have, the more we signal ourselves as a resource to users.
On a similar note, it’s incredibly important to interlink our own posts to other relevant pages within our site. Not only is interlinking a positive signal to search engines, but also improves the flow of our site. The more we interlink, the more opportunities we have to keep users on our page and improve our bounce rate.
On the flip side, don’t be afraid to give some link juice to other sites with high-domain authority. Don’t think of this as “giving away traffic” but rather serving to meet the best interest of your readership and Google.
SEO doesn’t have to be a headache, and plug-ins such as Yoastmake it ever than ever to optimize your site for search. By knowing why your content may not be optimized and how to fix it, you poise yourself for success in the world of search engines